Our staff
Meet the team
Find out more about our staff.
Emma Freda
CEO
Emma is responsible for ensuring the organisation's compliance with its regulatory, statutory, and legal obligations. She is also responsible for planning and managing the organisation's operational duties such as staffing and resourcing. She is committed to ensuring that the public voice is heard, holding decision-makers to account and working collaboratively to improve the experiences of local residents. Prior to starting at Healthwatch Bedford Borough in 2014, Emma worked for the NHS at local level. She has 25 years of experience in the health sector. Emma is also a carer, and she has a deep understanding of navigating health and social care systems and services from her own lived experience.
Emma is an Accredited Representative for the purpose of Enter & View activities.
Crissi Morad
Digital Communications Officer
Crissi is our Digital Communications Officer and has over 11 years experience working in the VSCE and statutory sector, as well as working in Communications for Healthwatch for the past 5 years. Crissi is passionate about creating engaging content aand ensuring our website and social media content is updated regularly with opportunities, and any updates to both local and national service delivery changes.
Crissi is an Accredited Representative for the purpose of Enter & View activities.
Diana Korotkova
Community Outreach & Volunteer Officer
With a background in both local government and the charitable sector, Diana brings a wealth of experience in supporting marginalised communities and addressing health inequalities. Her work has consistently focused on helping individuals navigate complex systems, access services, and have their voices heard—particularly those who are often underrepresented.
Diana is passionate about ensuring that every person, regardless of their background, feels seen, supported, and empowered to influence change. She works closely with community groups and partner organisations to uncover gaps in health and social care, feeding insight back to those who commission and deliver services.
Diana is committed to bridging cultural and linguistic barriers and making community engagement truly inclusive.
She is an Accredited Representative for the purpose of Enter & View activities.